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015 - How To Scale Your Business Without Niching Down
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In this week’s podcast episode, I interview Jennifer Barcelos (CEO) and Sandy Connery (COO), co-founders of Namastream Software
Jennifer Barcelos is an attorney, a change maker, a mother and an entrepreneur. She is the co-founder of the Namastream Software platform and the Soulful MBA school and community. Jennifer is also the co-founder of Three Degrees Warmer, a climate justice non-profit organisation. Prior to her journey into entrepreneurship, Jennifer served as a Gates Public Service Law Scholar and received a graduate degree in Environmental Science from Yale.
Our second guest on this week’s podcast is Sandy Connery, the co-founder of Namastream Software, Soulful MBA, and Connectable Biz Software. Following an incredible twenty-year career in footwear, Sandy sold her million-dollar brick and mortar retail business and clinic. She now brings her business experience to the online space, where she loves to create a community, teach and inspire other women to discover the freedom and impact they desire.
Key points from this week’s podcast episode:
- How you can use Namastream Software as an educational platform to showcase your expertise in your particular field of interest, upload quality content and teach students online
- Empowering women and teaching them how to build and sustain a profitable business
- The advantages of working with clients remotely
- Scaling a business by expanding your niche and going against the traditional teaching of ‘niching down’
- Advice on managing your team, letting people go and designing strategic processes and systems to streamline important tasks
- Jennifer and Sandy reveal how they use apps and tools such as Trello and Slack to manage tasks, employee duties and metrics
- The importance of finding a tool that works for you and your team that will help scale your business
- How Jennifer and Sandy used Pinterest to generate quality traffic that grew by 400% in several months
- Understanding your ideal clients and how to create content that speaks to your target audience
To find out more click here.
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