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Ep. #61: The Intolerably High Cost of a Bad Offer

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When? This feed was archived on March 04, 2020 23:08 (4y ago). Last successful fetch was on November 16, 2019 12:55 (4+ y ago)

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Content provided by Kelly Hollingsworth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelly Hollingsworth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

“Expect to fail” is the advice we generally get when we’re out there marketing something new. This is horrible advice. No marketing message is guaranteed to succeed, but it’s only the ill-considered messages that we should expect to fail, and the cost of distributing an ill-considered message is intolerably high. Listen to this episode to find out exactly what this cost is, and how you can avoid it.

The post Ep. #61: The Intolerably High Cost of a Bad Offer appeared first on Kelly Hollingsworth.

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76 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on March 04, 2020 23:08 (4y ago). Last successful fetch was on November 16, 2019 12:55 (4+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 229077799 series 2136598
Content provided by Kelly Hollingsworth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelly Hollingsworth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

“Expect to fail” is the advice we generally get when we’re out there marketing something new. This is horrible advice. No marketing message is guaranteed to succeed, but it’s only the ill-considered messages that we should expect to fail, and the cost of distributing an ill-considered message is intolerably high. Listen to this episode to find out exactly what this cost is, and how you can avoid it.

The post Ep. #61: The Intolerably High Cost of a Bad Offer appeared first on Kelly Hollingsworth.

  continue reading

76 episodes

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