Tapping the readers for revenue


Manage episode 232724049 series 2410770
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
For years, the country's top-selling paper talked about making online readers pay - just like subscribers to the printed paper. This week the New Zealand Herald finally did it. The ads they once monopolised are dwindling so it makes sense to seek more revenue from the readers. But will they now cough up to cover the cost of quality reporting?

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