From Logging To Roofing, 3 Keys to Commercial Roofing Success with Paul J. Gingerich
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Disclaimer: The Transcript Is Auto-Generated And May Contain Spelling And Grammar Errors
As a contractor, you know commercial roofing is an amazing opportunity that rewards hard work, but you also see huge issues emerging like finding time to bid jobs, hiring motivated employees, rocketing insurance fees, and rising lead costs. On Season One of the Roofing That Pays podcast experienced contractors will share their secrets to what's working in the exploding Commercial Roofing industry. Welcome to roofing that pays.
And then how did you get into running your own business? Because I know you had a business prior to getting involved in commercial roofing. So how did you end up in that business in and what did you do there?
And 2008-nine came around. The economy went south. We were on our own by that time. I mean, we were 21-22 years old me and my brother move will work for my uncle. Thanks for a really bad I mean, we were working 10 to 15 my uncle was wondering what we're going to do next and we had the opportunity come up some the log suppliers, he was looking for somebody to cut his own law. He thought less you put in the solid mail he said, I'll bring you the lumber. So well we lost 25% 25 to 30% of the lumber industry when disappeared in 2008-nine. These guys put one in. It was it looked really backward. It was kind of rough for a few years, wake-up logs for him. we process them for three and a half years and then we branched out on our own. We did pretty well at it. When we decided that we were going to move to Colorado. I found a job doing lumber again. But there was a transition that happened in me between being employed by somebody else. And being previously being employed by myself. There were just things and atmosphere going on in that operation I didn't like, and it just ate me up. There was just a thing of people having a bad attitude. I mean, this one guy even kept concert, you know, saying well, he doesn’t care. He said we'd come back tomorrow and finish it when they could have finished it that day. I mean, it was just they were goofing around. It just ate me up.
Not a lot of overhead not a lot employees. I mean, if you look across in roofing industry as a whole, in the residence of part of it, there's a lot of turnover that goes on in those places. That's one thing. I'm not a guy that likes to have a lot of turnover all the time turnover is actually hurts your business. employee retention is what you want. Sometimes it's hard, you have to let a guy go But then again, you want to do your best. If you have good and boys, it will show up on the job. If you have employees that don't care, it's going to show up on a job so employees are very important. Doing this type restoration work really allows me to kind of keep your hands involved to make sure the process is done correctly. And that eliminates a lot of problem if you get spread out to you. Much and you lose that you will have some warranty problems, you'll have to go back and fix. And whenever you have to do that, I mean that's costly to I don't care who it is, and they were already there. They could have spent 15 minutes and not had this happen.
You want to serve that person to the best of your ability. If you don't track those numbers, then you won't know you want to know where that lead came from. Because as you're tracking it, you know it's coming from your website, or is it coming from a direct mail face? Is it coming from a cold call you did? Is it coming from a referral as you've tracked all These things you can start seeing where most of your leads are coming from. And as you track those, you'll be able to know where your money should go to. If you track your marketing what you did, and you know where the leads are coming from, you can know the ones that you need to tweak or change, maybe change something and see if that works better.
It was a goal we had and we ran hard for it. It made me feel really good. I felt like I hit a major milestone. But then again, there was something that it did inside me of knowing that I can do this. There's just something that it was it was literally like it triggered something. And I asked myself, why did I believe it was this was going to be so hard once it's a goal and you go after it. There's something that happens when it's something that you don't know if you can do it and you get to do that there's something that happens in you that grows. It was a really good feeling.
If just working together gives that person the edge an advantage, he can hire a coach. And that can be really expensive. And the coach is still not directly involved and doesn't know as much about it as what the guys do right in the field. I just don't see how another company could have any better benefits.
7 episodes