How 8th-Grade Grad Uses Commercial Roofing Business to Jump-Start Non Profit with Lavern Zook
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 26, 2024 21:56 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 296237955 series 2945359
- Affiliate Link How To Win Friends & Influence People
- Google Earth
- RoofingThatPays.com/review
- Conklin Roofing Systems
DISCLAIMER: These notes were automatically transcribed and NOT grammatically corrected. Read at your own risk!
I'll say it again you know, if you don't focus on quality, you don’t focus on servicing your clients, you're going to go out of business in a year maybe within a few months.
dad, he was a landscaper and lawn care when we grew up. That's all we knew. Always after school. We always went out help them through the summer, we always help them till my brother and I we started getting to the age where we knew we were going to be out of school, we went for a private school that we were out earlier than most what happened. We lived in western Pennsylvania where they get a lot of snow. And he wasn't sure what to do with three or four boys that didn't have anything to do for the winter months, when we couldn't do lawn care. He sold the lawn care company. And we all started working for a storage builder storage shed builder there locally. And we worked there for a number of years, my dad actually worked there for between 10 and 15 years, my twin brother Linford worked out around five or six years. And I worked there for around two years. And then I moved on and started working for a construction company where we just did general contracting anything from building new homes, to putting driveways in almost anything you can think of. So that's where I got my construction background. I had five brothers, three sisters that we had a lively bunch of home how to get done at home, we worked hard. We had a little 10-acre farm tomatoes, had our own cow.
I recently put together a short ebook on different marketing ideas. And one of those chapters I just touched briefly on the idea of “gifting”, sending out gifts to your clients or using gifts even to start a relationship with a prospect. I know you do quite a bit of gift giving in your business, do you mind touching just a minute on what you do as far as giving gifts? It comes back to servicing that client making that client happy. And we feel we actually we feel they become a lot more clients actually become brand, we have done a lot of different things. But one thing we very consistently do at least once a year and it's usually somewhere between Thanksgiving and Christmas, we get homemade bread, which everyone loves homemade bread. And we'll get homemade jam from an Amish store Mennonite store and we'll put that together and usually either put a hat in or a couple pens or you know what we change that up a little bit. But it's always bread is always jam and every company different. There are clients that if we skip them that year, I'd say we had done a roof with them for three years or so. And we happen not to get up to their locations. And you know, we didn't do a roof with them for within three years or so. We've actually had clients call us up. Or if they happen to meet us or phone conversation, they said, Hey, you miss me this year, I miss my bread and jam, it just builds that that relationship with them. And it and like I said it doesn't have to be bread and jam, it can be anything that fits for you. But we feel it's very key to and we personally hand deliver those and I know different sized businesses, you won't be able to do that. But my twin brother and I, we split it up and we'll go spend at least three to five or even seven days on the road through winter to for sure. Make sure we actually personally hand deliver that we have a system in place. If it's five year old client, we might not get out a year, but we have life. But the key is you have to build that personal relationship with them. And then we're also very keen on writing handwritten thank you notes throughout the year. If he gets you to do a repair through the summer, we almost always and we don't like to miss this. But we'll write him a thank you card for giving us that work. And send it in the mail note, you know, after your job is done. In two or three days, we're going to get a handwritten note from the owners thanking them for the job that they gave you. You know, it didn't him. That's why we keep saying if they're keeping your business alive, they're giving you the work. It doesn't matter how busy you are, we should be thankful for every single job that comes in. And we need to show that thanks to them and just build that close relationship with them and they're never going to get anywhere else.
We use Google Earth a lot. What's your favorite business book? How to Win Friends and Influence People. If the trip was free? Would you rather spend time at the mountains or at the ocean? At the ocean.
7 episodes