The Real Point of Research: a Chat with Erika Hall, author of Just Enough Research

Manage episode 159307784 series 127839
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Erika Hall wants us to get one thing straight: getting research right isn’t about the method you choose. It’s about gathering research to make the right design decisions for your business. Hear Erika’s ideas for how to bake research into the product design process. And why every organization needs a “team philosopher.” Buy Erika’s book: Follow Erika on Twitter: Follow Rosenfeld Media on Twitter:

68 episodes available. A new episode about every 12 days averaging 22 mins duration .