Greg Petroff and Lou Rosenfeld discuss how GE woke up and got serious about UX

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Four years ago GE discovered it was one of the largest software companies in the world--but not building software very well. Hear how Greg Pettroff, as GE’s Chief Experience Officer, slowly built a community inside the company to evangelize the importance of design in a developer-focused culture. Greg will give the opening keynote at the Enterprise UX 2015 conference in San Antonio this May 13-15. Get tickets at or follow along on Twitter at @enterpriseUX.

61 episodes available. A new episode about every 15 days averaging 22 mins duration .