How Technology Can Empower Marketing: a Chat with Theresa Regli

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By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Does your company struggle to find and use video, audio, and image assets after you’ve created them? Do they disappear into a dark netherworld on your server? In this episode, Theresa Regli, author of Digital and Marketing Asset Management, breaks down what to ask before buying kludgy and expensive software. And which vendors rank highest on her list of otherwise lackluster DAM vendors. Buy Theresa’s book: http://rosenfeldmedia.com/books/digital-and-marketing-asset-management/ Follow Theresa on Twitter: https://twitter.com/theresaregli Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

63 episodes available. A new episode about every 14 days averaging 22 mins duration .