The Blind Spot of Innovation: a Chat with Nathan Shedroff and Steve Diller

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Most companies innovate backwards–focusing first on what features or products they can build. In reality, you're in the relationship business. Authors Nathan Shedroff and Steve Diller talk about new tools they’ve developed to help businesses innovate with customer relationships in mind. Buy the Book: http://rfld.me/2fVYdKi Follow Nathan on Twitter: https://twitter.com/nathanshedroff Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

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