The Blind Spot of Innovation: a Chat with Nathan Shedroff and Steve Diller

Manage episode 164838262 series 127839
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Most companies innovate backwards–focusing first on what features or products they can build. In reality, you're in the relationship business. Authors Nathan Shedroff and Steve Diller talk about new tools they’ve developed to help businesses innovate with customer relationships in mind. Buy the Book: Follow Nathan on Twitter: Follow Rosenfeld Media:

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