RWS 58 – The Helicopter Page with Aaron Kenworthy

Rotary Wing Show

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Aaron Kenworthy started The Helicopter Page as a way to learn more about the helicopter industry and to provide a place to share information from around the globe.

helicopter page on facebook - interview with founder — The Helicopter Page on Facebook has grown to over 400,000 followers and was started by Aaron Kenworthy

Today we go behind the scenes of the largest helicopter focused Facebook page and perhaps the largest helicopter online platform in the world. With a following of over 400,000 people The Helicopter Page has a huge reach in what is a fairly narrow industry.

Aaron started down the path of helicopter training here in Australia but had to stop due to financial constraints. Taking up a day job to pay the bills he kept up-to-date with the rotary wing world by starting his own Facebook page.

[Tweet “At that age I didn’t have enough money to afford #flying so I needed another outlet to show my passion #helicopter #ipullpitch”]

At first there wasn’t much to show for his efforts. The ‘overnight’ success came quite a while later as the page slowly started to get traction and a snowballing audience. In this interview Aaron talks about his journey and some of the insights that he has picked up from being tapped into such a large community of helicopter interested people.

Facebook page - Helicopter community news and photos

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In this episode:
World Helicopter Day 2017 revisit
Initial fixed wing and rotary wing training
Starting The Helicopter Page
Initial growth and marketing strategy
Lessons about the industry for new entrants
State of the industry
Differences – Australia vs US
Electric helicopters
Personal branding

Links from this week’s episode:
Support the show on Patreon
The Helicopter Page on Facebook
World Helicopter Day

[Tweet “This is who I am, where I am, how do I get started in the #helicopter industry. Trying to point people in the right direction.”]

Example post from The Helicopter Page

Aaron helping out with joyflights next to a R44 in Brisbane, Australia where he completed some of his initial training.

Do you have a question for Aaron or about something mentioned in the episode that you want to ask? Be part of the conversation by leaving a comment below.

The post RWS 58 – The Helicopter Page with Aaron Kenworthy appeared first on The Rotary Wing Show Podcast.

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#Aviation #Lifestyle #Mick Cullen