Podcast 202 looks at branding with Tom McManimon


Manage episode 217719958 series 62199
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(Sept. 27, 2018) -- This week’s podcast guest is Tom McManimon, the president of StimulusBrand Communications, and the author of two books: The Stuff That Sticks and The Position Player. He talks about avoiding brand confusion, especially on social media. He also suggests when companies should look at rebranding and the best time to take that type of action.

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