Podcast 202 looks at branding with Tom McManimon

36:41
 
Share
 

Manage episode 217719958 series 62199
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
(Sept. 27, 2018) -- This week’s podcast guest is Tom McManimon, the president of StimulusBrand Communications, and the author of two books: The Stuff That Sticks and The Position Player. He talks about avoiding brand confusion, especially on social media. He also suggests when companies should look at rebranding and the best time to take that type of action.

179 episodes available. A new episode about every 7 days averaging 34 mins duration .