Learn how Empire Industries LLC reduced their monthly ad spend by 75% and still closed 30 new doors per month

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Manage episode 234159524 series 1390664
By Ryan Steinolfson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Learn how Empire Industries LLC reduced their monthly ad spend by 75% and still closed 30 new doors per month. Kevin Davidson (the marketing director for Empire) reveals his secret spreadsheet that allowed him to: -Become the "marketing golden child" at his PM company -Reduce his ad spend by 75%. -Identify exactly what marketing campaigns are working and not working at any given moment. -Deliver a report to management that helps them make decisions on where spend more money. -Helps the marketing team prove that sales needs to convert more leads and when to have that discussion. -Identify what realistic goals are as a property manager for Cost per lead, Cost per opportunity, Cost per door. -Identify why it is important as a property manager to track conversions separately from doors and cost per conversion separately from cost per door.

14 episodes