How Backblaze Competes Head to Head with Cloud Storage Giants Using Transparency and a Dedicated Customer Focus

SaaS Breakthrough

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Meet Ahin Thomas, the VP of Marketing for Backblaze, an 11 year old player in the cloud storage space with the unique model of having both B2C and B2B and entrusted with 600 Petabytes of data from customers in more 160 countries. In this podcast episode, you'll hear what it's like to find positioning in a very crowded, competitive marketplace like cloud storage. You'll learn how company values can make or break your marketing and how they have to come from the top. You'll also learn how they make social work and what you need to do to get an actual ROI out of it, the KPIs that really makes sense for your marketing on a large scale all the way to the very nitty gritty campaigns, and how WWE can make you a better marketer!

Show Notes:

02:05 600 Petabytes of Data
05:05 Scaling Up Challenges
07:20 What Systems Come First
08:47 Competing With Giants: Being Customer Focused
11:53 Helping Cut Through The Fog Of The Cloud
13:58 The ROI Of Transparency
15:44 Marketing Experiments: Social
18:58 Getting ROI From Social
24:10 Marketing KPIs
27:39 Wins In Marketing: Migrations From Competitor
29:50 Marketing In 2018: Staying Customer Focused
33:00 Marketing With Stories
35:13 Lightning Questions

175 episodes