How Pagely is Using a New Form of Marketing VBO - Value Based Outreach - to Grow in a High Competition Market

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Meet Rod Austin the Director of Marketing at Pagely, the premier Managed WordPress Host. In this podcast episode you'll hear the exact steps that Rod took to really streamline the marketing process for Pagely, to figure out the best channels to take their marketing forward and actually finding which ones were not as successful as they thought they would be, as they found a new niche to a new market to go after they made some really big changes based on what they learnt from their data in 2017. Now the big win from this episode is a new form of marketing that they're doing called Value Based Outreach - VBO that is a really really powerful way to reach out to your target audience.

02:31 Ron Joins Pagely
03:26 Focusing on Revenue and Leads
04:31 Low Hanging Fruit and Business Intelligence
05:57 Establishing a Formal Approach to Persona Identification
07:18 The 5 Weekly KPIs
08:41 What Happened When They Changed the Lowest Plan Price
11:50 The Question They Started Asking Themselves and Their Target
13:07 Moving from PPC to ABM (Account Based Marketing)
14:49 VBO - Value Based Outreach
18:38 The Process Ron Uses for VBO
22:29 What Ron Would Do First If He Was Starting Again
23:20 Marketing in 2018: Optimizing For People With Value
25:30 Lightning Questions

175 episodes