764: If You’re Charging Somebody 50 Grand You Better Have Taken Them Out for a Steak Dinner, with Steve Benson

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If you have over a $100,000 CLV on a customer and you don’t get on plane to get in front of them, somebody like me will and they're going to win that business. Or as my guest today so perfectly put it, "If you're charging somebody 50 grand you better have taken them out for a steak dinner."

In today's episode, Steve Benson, the founder and CEO of BadgerMapping, the #1 route planning app for field sales teams, stops by to to talk about what fields sales teams and individual field sellers need to do, and are doing, to adapt to a radically changed sales environment.

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