963: The Power of Discovery, with Charles Muhlbauer

58:45
 
Share
 

Manage episode 301225268 series 2394498
By Revenue.io and Revenue.io: revenue operations platform. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Charles Muhlbauer is the Lead Enablement Manager at CB Insights. In today's conversation we're talking about a topic that Charles and I both are passionate about: discovery! We dive right into what's the single most important objective of discovery. Then dig into when you do discovery. Is it just a stage in your sales process? Or an ongoing process you do throughout the buyer's journey? We talk about why you need to ask a Why Question three times during discovery. Plus, finally we get into the various types of questions you can ask that will dramatically elevate the quality of your discovery. All of this and much much more.

Connect with Andy:

LinkedIn | https://bit.ly/Andy-LinkedIn

Sponsored by:

ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com

Blueboard | A rewarding alternative to President's Club | https://podcast.blueboard.com

Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com

Explore the ringDNA Podcast Universe:

Sales Enablement Podcast | https://bit.ly/SEP-LP

Selling with Purpose Podcast | https://bit.ly/SWP-LP

RevOps Podcast | https://bit.ly/RP-LP

1057 episodes