774: The Forever Transaction, with Robbie Kellman Baxter

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By ringDNA, By ringDNA, and A sales enablement platform. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Advisor to the world's leading subscription-based companies Robbie Kellman Baxter drops by to discuss her new book, “The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave." Listen and learn how to turn your "clients" into "members" who are so committed to your organization that they stop looking for alternatives.

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