782: Keenan Talks GAP Selling - The (Uncensored) Sales Madness Interview


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By ringDNA, By ringDNA, and A sales enablement platform. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This is part one of my interview series with the four finalists of ringDNA’s Sales Madness BEST SALES BOOK bracket competition. Over 5,000 people voted and four authors were crowned the greatest of all-time: Jeb Blount, Keenan, Mike Weiberg, and Paul Smith. Today, Keenan joins me to talk about why GAP Selling is such a hit, as well as the future of sales, what it means for salespeople, and how sales teams can successfully navigate it.

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