794: Speed to Outcome, with Bob Apollo


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Bob Apollo (founder of Inflexion-Point Strategy Partners) is a keen observer of where sellers should be focusing their efforts during this period of economic disruption. In today's episode, learn how to sell in the midst of a downturn. A Recession is not an excuse for not selling. Yes, it’s harder. Yes, it’s frustrating. But if you’re willing to be thoughtful and methodical about how you go to market, you can still hit your numbers. To that end we’re going to dive into the 3 criteria that sellers should use for identifying new sales opportunities at this time. These are simple and effective guidelines for every seller, Plus, we’ll dig into the concept of time to value. Or what I like to call speed to outcome. And why this is more critically important than ever in sales.


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