How to Use YouTube to Drive Daily Hot Leads
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Organic content is NOT "slower" or "lesser than" paid ads. But only if you create your organic content with a focus on lead-gen from the start. Otherwise, it's easy to fall into the "content for the sake of publishing" trap.
Did your last YouTube video produce a lead or a sale? If it did not, then it wasn't marketing; it was just content publishing.
Marketing is measured with leads and sales, not views, subscribers, or other vanity metrics. As a marketer, always keep this in mind.
Most people never consider YouTube as a lead source, but I will reveal to you today that it's one of the biggest ways we get daily leads here at our company.
In this episode, I show you exactly how we do it and the pitfalls to watch out for.
- Marketing is leads and sales (01:02)
- Ask for the lead (02:15)
- Sell the hole, not the drill (04:03)
- Seek leads out of YouTube (04:57
- YouTube videos are assets to overcome sale objections (08:14)
- The YouTube pie is so big… (08:25)
- Go where your customer is (10:40)
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