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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
How to Use YouTube to Drive Daily Hot Leads
Manage episode 334350151 series 1257885
By Steve J Larsen. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Organic content is NOT "slower" or "lesser than" paid ads. But only if you create your organic content with a focus on lead-gen from the start. Otherwise, it's easy to fall into the "content for the sake of publishing" trap.
Did your last YouTube video produce a lead or a sale? If it did not, then it wasn't marketing; it was just content publishing.
Marketing is measured with leads and sales, not views, subscribers, or other vanity metrics. As a marketer, always keep this in mind.
Most people never consider YouTube as a lead source, but I will reveal to you today that it's one of the biggest ways we get daily leads here at our company.
In this episode, I show you exactly how we do it and the pitfalls to watch out for.
Tune in!
Key Takeaways
- Marketing is leads and sales (01:02)
- Ask for the lead (02:15)
- Sell the hole, not the drill (04:03)
- Seek leads out of YouTube (04:57
- YouTube videos are assets to overcome sale objections (08:14)
- The YouTube pie is so big… (08:25)
- Go where your customer is (10:40)
Additional Resources
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
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