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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
Kill Your Funnel Title And Use A Funnel Hook
Manage episode 350280372 series 1257885
By Steve J Larsen. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Beyond basic funnel structure and offer tweaks, the MOST common mistake I see in funnels is copy. Many people just "title" their funnel instead of "hook" their funnel.
This is a pattern I've noticed in funnel land and within broader business.
Keep in mind that when you name things, offers, pages, funnels, etc., you are not trying to label them. You are trying to get your customers to get interested, excited, and read more.
That's the difference between a title and a hook.
A hook has an emotional charge behind it which makes them want more, and that's where they click and consume your sales message.
In this episode, I explain the difference and my simple formula to make sure I'm not titling anything (yuck)...
Key Takeaways
- Is your messaging affecting your traffic (05:09)
- Hook vs. Title (06:34)
- Hooks make consumers interested in your message (08:41)
- How to create a hook (10:16)
- An example of writing a great hook (13:46)
- Sales copy bridges the hook and your offer (16:42)
Additional Resources
- Get your Capitalist Pig Swag Here
- Capitalist Pig Facebook Group
- Connect with me here
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
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