Manage episode 245443979 series 2380479
After running multiple ABM programs, we’ll reveal results and the lessons learned along the way in this show. Featuring an interview with Mark Coronna, Partner & CMO at Chief Outsiders and the fractional CMO with Dalsin Industries, and Tom Judge VP of Strategy at Direct Marketing Partners.
About Mark Coronna
Mark is an Area Managing Partner & CMO for Chief Outsiders. Mark is a globally experienced executive with a track record of consistent growth, turnaround and repositioning expertise across multiple industries. He uses digital marketing to transform go-to-market programs and his passion is to help leadership teams accelerate revenues and profits.
Mark has authored over 35 articles and four eBooks on topics such as account-based marketing, building compelling value propositions and improving lead generation and qualification using an Intelligent Sales Pipelinetm (https://contact.chiefoutsiders.com/improving-lead-gen-ebook)
The guest host this week is Tom Judge, Vice President of Direct Marketing Partners