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How to do PR for B2B: Driving Awareness, Thought Leadership AND Leads

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Manage episode 220524663 series 2360925
Content provided by Matt Heinz, Heinz Marketing, Matt Heinz, and Heinz Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Heinz, Heinz Marketing, Matt Heinz, and Heinz Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

For a transcription of this episode, check out the Heinz Marketing Blog on 2/5.

Our guest is Ryan Bonnici, CMO at G2 Crowd.

I’m super impressed with how effective G2 Crowd lists have been, both the overall top XXX lists by segment as well as the metro area lists. We'll talk about Ryan's approach to B2B PR, how that impacts sales pipeline (directly and indirectly). Check it out and learn more about G2 Crowd here.

More about Ryan:

► Incredibly passionate, self-directed and confident senior executive leader with fortified marketing, management and organizational skills evidenced by ongoing customer, partner and team success.
► Extensive experience across B2B and B2C marketing and sales development has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong positive return-on-marketing-investment and business growth.

  continue reading

358 episodes

Artwork
iconShare
 
Manage episode 220524663 series 2360925
Content provided by Matt Heinz, Heinz Marketing, Matt Heinz, and Heinz Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Heinz, Heinz Marketing, Matt Heinz, and Heinz Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

For a transcription of this episode, check out the Heinz Marketing Blog on 2/5.

Our guest is Ryan Bonnici, CMO at G2 Crowd.

I’m super impressed with how effective G2 Crowd lists have been, both the overall top XXX lists by segment as well as the metro area lists. We'll talk about Ryan's approach to B2B PR, how that impacts sales pipeline (directly and indirectly). Check it out and learn more about G2 Crowd here.

More about Ryan:

► Incredibly passionate, self-directed and confident senior executive leader with fortified marketing, management and organizational skills evidenced by ongoing customer, partner and team success.
► Extensive experience across B2B and B2C marketing and sales development has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong positive return-on-marketing-investment and business growth.

  continue reading

358 episodes

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