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Balancing Brand and Demand in a Scale-Up Business
Manage episode 422176598 series 3578419
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This week's show is entitled, "Balancing Brand and Demand in a Scale-Up Business" and my guest is Chris Bauserman, CMO at Conexiom.
Tune in to Learn About:
- Creating Urgency in Marketing: Use strategies analogous to spearfishing and account-based marketing to generate urgency in the market.
- Foundations of Alignment: Rethink Ideal Customer Profiles (ICP) and analyze customer data to target high-value segments effectively.
- ROI and Decision-making: Understand acquisition costs and customer lifetime value to make informed business decisions aligned with corporate objectives.
Watch the video, listen in below and/or read the transcript below.
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.
Sales Pipeline Radio was recently listed as a 30 Best Sales Management Podcasts
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