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Brand Shame – Design Your Visual Brand Identity From The Soul Out
Archived series ("Inactive feed" status)
When? This feed was archived on April 07, 2020 17:04 (). Last successful fetch was on July 01, 2019 13:42 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 217889733 series 2446719
Brand Shame is that feeling of “Ugh.” when you look at your online real estate, and it’s a real issue. It causes us to feel embarrassed about being fully visible, blocked from being fully self-expressed, and it has us waste time apologizing or word spinning trying to make up for the ways that we feel misrepresented by it.
Copycatting others, using cookie cutter design, or showing up as optically scatterbrained, all communicates amateur vibes to our would be audience of raving fans –– and we can absolutely turn this around quickly.
This episode will help you begin the process of getting out of brand shame, let’s rock.
Top Takeaways
- Don’t brand like a travel brochure or a tampon commercial (unless you sell travel or tampons)
- Consider the experience you want to convey to your audience and source design that aligns with that
- Emotionally driven design and symbolic optical assets trump literal ones every time.
Free Training Resource –– Build Your Iconic Brand
+++++++++++
?Get first dibs and go behind the scenes at the studio ...
- Video feed for podcast episodes,
- Soul Speak mp3s to shift your brand identity + wash your soul
- and much much more!
All free and exclusive to community members... Come join us here!!!
14 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on April 07, 2020 17:04 (). Last successful fetch was on July 01, 2019 13:42 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 217889733 series 2446719
Brand Shame is that feeling of “Ugh.” when you look at your online real estate, and it’s a real issue. It causes us to feel embarrassed about being fully visible, blocked from being fully self-expressed, and it has us waste time apologizing or word spinning trying to make up for the ways that we feel misrepresented by it.
Copycatting others, using cookie cutter design, or showing up as optically scatterbrained, all communicates amateur vibes to our would be audience of raving fans –– and we can absolutely turn this around quickly.
This episode will help you begin the process of getting out of brand shame, let’s rock.
Top Takeaways
- Don’t brand like a travel brochure or a tampon commercial (unless you sell travel or tampons)
- Consider the experience you want to convey to your audience and source design that aligns with that
- Emotionally driven design and symbolic optical assets trump literal ones every time.
Free Training Resource –– Build Your Iconic Brand
+++++++++++
?Get first dibs and go behind the scenes at the studio ...
- Video feed for podcast episodes,
- Soul Speak mp3s to shift your brand identity + wash your soul
- and much much more!
All free and exclusive to community members... Come join us here!!!
14 episodes
All episodes
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