Episode 52 : Yeezy Design Director ‘Steven Smith’

Sam Squared

Our guest today is known as the Godfather of the Dad shoes , the creator of legendary new balance, nike & rebook sneakers and now the design director at Yeezy Lab, Steven Smith. We spoke about how his obsession with shoes began as a young teenager, working for New Balance and being apart of creating the dad shoes, working for companies such as Nike & Reebok, how corporate beaucracy stifles the creative spirit , getting a phone call from Ye to work for Yeezy supply , what Yeezy as a company means to him , what makes Ye so special , the design process of Yeezy wave & foam runner shoes , why society wants the art but not the artist, overcoming fear , his opinion on Virgil Abloh and Demnas (Balenciaga) work, meeting Dave Chapelle , his experience at the Donda listening parties , GOAT list of shoe releases and much more.
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