Poway food hall coming, Chula Vista's huge brewpub, and Perfect Bar’s co-founder Bill Keith

San Diego Magazine's Happy Half Hour

On today’s show, Erin, Troy and Archana are chatting about the opening of Simsim in Kearny Mesa, the new brewpub coming to Chula Vista next year, and a food hall going into a mixed-use space in Poway. Our guest is Bill Keith, co-founder and CEO of Perfect Bar. Dubbed “The Original Refrigerated Protein Bar,” the bar was the brainchild of Bill and his 12 siblings, their way of sharinf their dad's whole food protein bar recipe with the world. Bill talks about how he dropped out of college after his dad got sick, how they initially sold the bars in Ziploc bags, and what it took to get the company off the ground (i.e. sleeping in his car and showering at 24 Hour Fitness). Today’s hot topic is about Constellation Brands laying off the majority of their craft beer sales team. (That was the company that bought Ballast Point for $1 billion, remember?) We end with Two People/$50, including Himitsu, Tocaya Organica, and Bare Back Grill. And did you hear? San Diego Magazine has launched its Insiders club, offering exclusive discounts at editor-picked restaurants, bars, spas, and more for just $10 per month. That’s right—it’ll cost you less than happy hour.