Artwork

Content provided by SB Weekly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SB Weekly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Matt Rogan (Part 1)

25:20
 
Share
 

Manage episode 150252804 series 123227
Content provided by SB Weekly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SB Weekly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Matt Rogan is co-founder of sports marketing agency Two Circles and now an executive director of ESP Properties, the sports rights-holder-facing subsidiary of WPP. Two Circles has undergone huge growth since being founded in 2011 – winning agency of year at the 2014 Sport Industry Awards – and this time last year it was acquired by WPP and folded into ESP Properties.

In part one of this week's double episode, Matt explains why he created Two Circles - to create a “new kind of sports marketing agency” - how he breeds a culture of innovation and thinking outside the box in his company, how much rights-holders in the sports industry are using data to drive commercial decision-making and why he sold a majority stake in Two Circles to WPP this time last year.

  continue reading

56 episodes

Artwork
iconShare
 
Manage episode 150252804 series 123227
Content provided by SB Weekly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SB Weekly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Matt Rogan is co-founder of sports marketing agency Two Circles and now an executive director of ESP Properties, the sports rights-holder-facing subsidiary of WPP. Two Circles has undergone huge growth since being founded in 2011 – winning agency of year at the 2014 Sport Industry Awards – and this time last year it was acquired by WPP and folded into ESP Properties.

In part one of this week's double episode, Matt explains why he created Two Circles - to create a “new kind of sports marketing agency” - how he breeds a culture of innovation and thinking outside the box in his company, how much rights-holders in the sports industry are using data to drive commercial decision-making and why he sold a majority stake in Two Circles to WPP this time last year.

  continue reading

56 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide