The Killer Black Friday Strategy To Boost Sustainable, Profitable Growth

Scale My Ecommerce Store

Many eCommerce brands make almost as much money in the 4th quarter of the year – October to December – than they do the rest of the year. And by results, I mean – this is the time of year that many brands make most of their profits for the year.

Why?

Two reasons:

1. These brands have excelled at their marketing all year around, so they’ve built brand awareness, built the size of their warm audiences, and acquired new customers all year around.

2. Consumers are preparing to spend more during Q4. So, given the market demand is there at that time of year, you need to make sure your marketing is spot on so that you can be the go-to brand for your customers to spend with!

To really maximise your results in Q4, though, you need to do more than just throw up a Black Friday sale.

The fact is, you need to be marketing consistently to attract and warm up your audiences, so they’re absolutely champing at the bit to get their hands on your stuff when it goes on sale, and then monetising as many peak buying times as possible.

Today on the show, we’re going to dive specifically into the Black Friday promo strategy, because this is where you stand to generate the biggest boost to your revenue and profit.

Episode’s Show Notes: https://www.catherinelangman.com/episode-238/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

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