044: Gleb Budman - Getting Leverage on the Competition (Without Throwing Your Money Away)

Scaling Up Business Podcast

Gleb Budman is the CEO and Co-Founder of Backblaze B2, which offers the low-cost cloud storage and backup. Gleb and Bill share similar circles and because it’s a small world, Bill helped Gleb meet his wife. Today’s conversation focuses on Gleb’s business, and how he got a leg up from his competition by trying to solve a major problem with big constraints.

How many of our friends, family, and co-workers are not backing up their data? Over the last ten years, everything work-wise has been converted digitally. Despite there being backup solutions out there, for whatever reason, people just aren’t doing them.

This discussion of ‘why’ people are not backing up their data propelled Gleb, Brian Wilson, the other Co-Founder of Backblaze, and three other people to quit their jobs and look for a solution. With a minimal budget, Gleb and Brian were able to come up with a solution that was comparable to some of the biggest cloud companies out there.

After asking customers how much they’d pay for their data to be backed up in a no-brainer way, they said they’d pay around $5 a month. So, another problem occurred, how do you back up so much data for so little money? The short answer is to build it from the ground up. With little financial backing, and a drive to solve this problem, Gleb and his team used their financial constraints to come up with a creative solution to their problem.

Interview Links:Backblaze.comGleb Budman

More Resources:Bill on YouTube: Short videos to keep you growing.Scaling Up Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops.Humanisteq Website

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Scaling Up: How a Few Companies Make It....And Why the Rest Don't, is the best-selling book by Verne Harnish and the team at Gazelles, on how the fastest growing companies succeed, where so many others fail. My name is Bill Gallagher, with Humanisteq Coaching, and I’m one of the Gazelles business coaches.

We help leadership teams to get the 4 Decisions around People, Strategy, Execution, and Cash right, so that they can Scale Up successfully, and beat the odds of business growth success. Our 4 Decisions are all part of the Rockefeller Habits 2.0 (from the original best-selling business book, Mastering the Rockefeller Habits).