25 Things Every Business Should Automate - Part 1

SchmidtCast - Europe's #1 EntrepreneurCast for business

This is episode #12 of the SchmidtCast and today I share part 1 of the 25 Things Every Business Should Automate.

FREE DOWNLOAD: 25 Things Every Business Should Automate

In today's episode we cover the first 9 things.

LEADS

1. Respond immediately to an email contact request
2. Assign inbound leads to a sales representative
3. Always win at phone tag
4. Follow up with new networking connections
5. Capture leads by offering free content

SALES
6. Set a framework for your sales pipeline
7. Focus on your hottest leads
8. Stay engaged with prospects who aren't ready to buy - yet
9. Welcome a new customer

Some interesting stats we share during the podcast:

• Nearly 80 percent of top-performing companies have used marketing automation for more than two years, according to the research firm Gleanster
• Waiting even 30 minutes to make contact with a prospect decreases your odds of qualifying a lead by 21 times, as compared to calling within five minutes, according to the Lead Response Management Study
• The average person receives 88 business emails a day, according to The Radicati Group, a tech market research firm. So, people will not give their email easily, therefore you should use a great lead magnet
• In the B2B world, 73 percent of leads aren't ready to become customers, according to a report by the research firm MarketingSherpa. That is why lead nurturing is so important.
• On average, nurtured leads result in a 20 percent increase in sales opportunities, compared with leads that didn't receive that attention, according to a study by the B2B marketing publication DemandGen Report.
• According to a study by Experian Marketing Services, welcome emails have an open rate of nearly 58 percent - compared with less than 15 percent for other promotional emails.