Uprising!!!: The Podcast. Episode 36 Scott Goodson

Scott Goodson's Uprising!!!

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Scott Goodson. Movement Maker. Today at the start of the Cannes Lions 2017 festival of creativity, Scott Goodson about how to create a movement, why caring is cool and why movements are a brands best friend. Scott talks about how Movement is the evolution of advertising, purpose branding, and traditional marketing. Movements activate purpose inside and outside organizations. Scott brought the idea of movement marketing and cultural movement to the world. He is the author of the best selling book Uprising. Enjoy and please let us know if you have ideas for future shows. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book ‘Uprising: how to build a brand and change the world by sparking cultural movements,’ available on Amazon.com. Scott has helped create and build some of the world’s most iconic brands. He is founder of StrawberryFrog the world’s first movement marketing agency.

47 episodes

#Business #Marketing #Scott Goodsons