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81: Throwback To My First MLM Product...

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Manage episode 227709382 series 1523514
Content provided by Steve J Larsen and Steve Larsen: Automated Downline Recruiting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve J Larsen and Steve Larsen: Automated Downline Recruiting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This is how I started getting people to ASK if they could join my team...

THROWBACK TO MY FIRST MLM PRODUCT

I create products on the internet that attract people to me.

I like to walk a lot of people through how I do that.

The people who are attracted to that product, that's who I'll start approaching. I'll send them auto scripts and a lot of auto recruiting things to try and bring them into my down line.

The first product that I ever created was super overcomplicated. It was so over the top.

You don't need to go crazy. I want to teach you how you can pull this stuff off for yourself. Automate your leads on the internet and gets people to you. People who are actually worth being in your downline.

If you have a funnel that's like "Hey, join my down-line. Apply to join my down-line." That literally results in somebody joining your down-line. That is the endgame.

That's why you produce content, that's part of the attraction that gets people to you. People who are interested in getting content like that, they're super interested. They're not normal MLM-er's.

A normal MLM-er does not seek education or how to better themselves.

Isn't that interesting? Even though it is a self-improvement industry…

The ones that are, I want to find them. I want to pull them out from those who aren't. I want to qualify them. For me, I try to qualify them based on their understanding of marketing.

If they don't understand, that's fine too. I'll train them. I'm trying to grab those people as well.

You have to figure out WHO you really want. Do you want people who are brand-brand-brand-brand-new? Who have never done anything in business ever or ever made a dollar on their own? It’s fine if you do want that. Get clarity and figure out how to talk to that person.

ATTRACT PEOPLE WHO ARE SELF-SELECTED

You want to get people to say, "You know what? I really like Lisa Anne's content. What is she in?" That's why you publish.

When people ask me, “How does a webinar producing content for the funnel equal someone in the down-line?" Because that's how you're actually closing them. The end-goal is to get someone in your down-line, setting up funnels to sell product as well.

You could have FREE + SHIPPING funnels and maybe no one’s inquiring about your MLM. That's totally fine and that's exactly what you're doing. You're going to make cash regardless if they join your down-line or buy your products. That's what's so cool about it.

You're starting to attract people into your world. Most people don't say yes to something the first time they hear about it. Bit it gets them in your world and they start to consume the content that you're producing.

Producing content gives you things to talk about other than your MLM product when you start talking with them. You’re making a bit of cash which means you can spend ad money and get in front of even more people.

That’s a paid-prospecting funnel. It allows you to speak louder and faster than anyone else in your up-line or down-lin. You get a lot of eyeballs on you really fast.

If you're like "Hey, I didn't want to go check out their MLM” that's fine. You still paid that person money. They still got to introduce themselves to you. And that's the whole point! To get people to self-select.

Get people in, and then afterwards you can follow up with them and begin to close them.

PRODUCTS ON THE INTERNET

How can you make your product on the internet stand out? There might be a lot of people selling your MLM product on the internet.

The MLM product and the funnel are NOT different. I'm just taking my MLM product and putting it in funnels. Funnels sell things better than someone face-to-face.

When you sell face-to-face you’ll change the script every time you talk. You’re speaking to a different client avatar every single time.

We're taking elements of your MLM business and putting some of the products on the internet through sales funnels. They're not two separate businesses. We're just taking your business on the internet.

How does content for free funnels, podcasts and free plus shipping equal people coming into my down-line?

Four years ago when I started doing this, I wasn't teaching yet, I was just doing it. I created this course and I put it on YouTube just for fun. The weirdest thing started happening.

I was in college at the time and I was trying to recruit people for my MLM and I created this course. Exactly what a lot of you guys are doing now.

I made it FREE and I put it on YouTube and I put links to join my MLM in the description. The result of it was FLOORING.

I could not believe how many people were coming to me and asking to join whatever I was in.

THE POWER OF SELF-SELECTED

The more I talk about it, the more I share what I'm doing, the more people randomly asked to join me.

At the beginning of the year I was getting one to two applications per day.

NOW

I get anywhere from two to four people per day, I've never met, asking to join my downline.

I've never pitched them. They’re complete strangers who have been through my content and self-selected.

Who said to themselves, "Self, you know what, that Steve Larson guy's got giant eyeballs but that's okay, let's see what he's about. Whatever he's doing, it must be awesome. Okay, let me ask to join his down-line"

IT’S NUTS!

When I first started doing this, it was completely by accident. It flipped the whole game. Then I started doing it on purpose and more people started asking to join me. Two to three a week and then four to five a week, and then it was one person EVERY DAY.

What was happening was, I was breaking and I was rebuilding their beliefs about what it took to be successful in MLM. It was changing the way they were looking at it.

I didn't have to close them. They were closing me on why I should accept them. It changed everything.

If you’ve ever heard of Simon Chan, he’s doing the exact same thing. He puts content out, people start to see him as an authority.

Start putting things out there or crowd create little pieces of content that attract people to you. Get people to you who are going to be self-selected.

THE MLM PRODUCT END GAME

Let's say I spend 30 minutes pitching somebody on my MLM. That time is lost forever. That's why I don't like doing it.

I'm not saying not to, but I don't.

That time is lost to me forever. Instead, I could spend 30 minutes recording an episode, or making a blog post, or putting content out there. That's there for the rest of my life, and my kids lifes.

I put little call to action things on the bottom, "Hey go over here and get your free XYZ." BAM. They're on my list.

Some people reach out and I'm like "Hey, if you want you can apply to join my down-line and we'll see if you're a good fit. See if I'm a good fit for you, if you're a good fit for me. If so we've got this sweet offer that no other MLM has got." That's how they tie together.

When you add in something like a paid prospecting funnel, now you're getting cash to prospect. You don't take profit from it. Go and I dump that right back into ads to increase your speed.

Money is the speed. I can talk to more people than everyone in my up-line and down-line, and eventually, everyone in the entire MLM as a whole.

They're not going to do things like ads. They're not. I don't drive ads for the MLM, that's not kosher on Facebook. I drive ads for the paid prospecting products. I can do that, it's my own thing.

That gets them in the world. Slowly, they start to warm up to me and they're like "Who's this kid?"

I'm teaching you guys to do the exact same thing!

TARGETED SELLING PRODUCTS ON THE INTERNET

For me, my target audience is current people in MLM that are unhappy and looking to switch. You could choose somebody else, though.

I don't want people to come in and ask dumb questions like "Is this a pyramid scheme?"

I target people who are in MLM's that are unhappy because their up-lines don't know how to teach them.

Not everyone has huge, existing lists to say "Join my MLM" and they're this instant success. A lot of big guys in MLM are like that. They had a huge following already, they go into an MLM, they get a massive list, they say "Hey I'm in this thing, first come, first served.” And they have instant success.

What do people do who don't have a huge list? What do all the people do who don't have massive leverage over an audience do? That's exactly who I cater to.

If your personal end goal is not to join my MLM, that's 100% totally fine. I don't care. Stay in yours.

My endgame with Secret MLM Hacks is to change the entire MLM industry. I'm here to rock the boat, and I'm here to disrupt the bellies. The belly-to-belly people who are afraid of technology. The old-school MLM-er's that say "Don't use the internet."

They're afraid of it because they don't know how to use it. They don't know how to use it in a way that it's still compliant. You don't have to disrupt Facebook, get banned and stuff like that.

THAT’S MY END-GAME.

I left Clickfunnels and my amazing, plushy job with Russell Brunson to disrupt MLM. Secret MLM Hacks is about you learning how to do it in your own MLM.

MLM PRODUCT FUNNELS

Let’s get one thing straight. Funnels aren't businesses. A funnel is not a business.

A funnel is a way to sell people. If you've ever captured money from anyone ever, I'm not saying even on the internet, I mean face-to face. That was a funnel.

A funnel is merely an offer and a sales message. I'm just taking that, and I'm putting it on the internet. That's it.

The massive growth comes, frankly, when someone actually ponies up the ability to just freaking publish.

  continue reading

131 episodes

Artwork
iconShare
 
Manage episode 227709382 series 1523514
Content provided by Steve J Larsen and Steve Larsen: Automated Downline Recruiting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve J Larsen and Steve Larsen: Automated Downline Recruiting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This is how I started getting people to ASK if they could join my team...

THROWBACK TO MY FIRST MLM PRODUCT

I create products on the internet that attract people to me.

I like to walk a lot of people through how I do that.

The people who are attracted to that product, that's who I'll start approaching. I'll send them auto scripts and a lot of auto recruiting things to try and bring them into my down line.

The first product that I ever created was super overcomplicated. It was so over the top.

You don't need to go crazy. I want to teach you how you can pull this stuff off for yourself. Automate your leads on the internet and gets people to you. People who are actually worth being in your downline.

If you have a funnel that's like "Hey, join my down-line. Apply to join my down-line." That literally results in somebody joining your down-line. That is the endgame.

That's why you produce content, that's part of the attraction that gets people to you. People who are interested in getting content like that, they're super interested. They're not normal MLM-er's.

A normal MLM-er does not seek education or how to better themselves.

Isn't that interesting? Even though it is a self-improvement industry…

The ones that are, I want to find them. I want to pull them out from those who aren't. I want to qualify them. For me, I try to qualify them based on their understanding of marketing.

If they don't understand, that's fine too. I'll train them. I'm trying to grab those people as well.

You have to figure out WHO you really want. Do you want people who are brand-brand-brand-brand-new? Who have never done anything in business ever or ever made a dollar on their own? It’s fine if you do want that. Get clarity and figure out how to talk to that person.

ATTRACT PEOPLE WHO ARE SELF-SELECTED

You want to get people to say, "You know what? I really like Lisa Anne's content. What is she in?" That's why you publish.

When people ask me, “How does a webinar producing content for the funnel equal someone in the down-line?" Because that's how you're actually closing them. The end-goal is to get someone in your down-line, setting up funnels to sell product as well.

You could have FREE + SHIPPING funnels and maybe no one’s inquiring about your MLM. That's totally fine and that's exactly what you're doing. You're going to make cash regardless if they join your down-line or buy your products. That's what's so cool about it.

You're starting to attract people into your world. Most people don't say yes to something the first time they hear about it. Bit it gets them in your world and they start to consume the content that you're producing.

Producing content gives you things to talk about other than your MLM product when you start talking with them. You’re making a bit of cash which means you can spend ad money and get in front of even more people.

That’s a paid-prospecting funnel. It allows you to speak louder and faster than anyone else in your up-line or down-lin. You get a lot of eyeballs on you really fast.

If you're like "Hey, I didn't want to go check out their MLM” that's fine. You still paid that person money. They still got to introduce themselves to you. And that's the whole point! To get people to self-select.

Get people in, and then afterwards you can follow up with them and begin to close them.

PRODUCTS ON THE INTERNET

How can you make your product on the internet stand out? There might be a lot of people selling your MLM product on the internet.

The MLM product and the funnel are NOT different. I'm just taking my MLM product and putting it in funnels. Funnels sell things better than someone face-to-face.

When you sell face-to-face you’ll change the script every time you talk. You’re speaking to a different client avatar every single time.

We're taking elements of your MLM business and putting some of the products on the internet through sales funnels. They're not two separate businesses. We're just taking your business on the internet.

How does content for free funnels, podcasts and free plus shipping equal people coming into my down-line?

Four years ago when I started doing this, I wasn't teaching yet, I was just doing it. I created this course and I put it on YouTube just for fun. The weirdest thing started happening.

I was in college at the time and I was trying to recruit people for my MLM and I created this course. Exactly what a lot of you guys are doing now.

I made it FREE and I put it on YouTube and I put links to join my MLM in the description. The result of it was FLOORING.

I could not believe how many people were coming to me and asking to join whatever I was in.

THE POWER OF SELF-SELECTED

The more I talk about it, the more I share what I'm doing, the more people randomly asked to join me.

At the beginning of the year I was getting one to two applications per day.

NOW

I get anywhere from two to four people per day, I've never met, asking to join my downline.

I've never pitched them. They’re complete strangers who have been through my content and self-selected.

Who said to themselves, "Self, you know what, that Steve Larson guy's got giant eyeballs but that's okay, let's see what he's about. Whatever he's doing, it must be awesome. Okay, let me ask to join his down-line"

IT’S NUTS!

When I first started doing this, it was completely by accident. It flipped the whole game. Then I started doing it on purpose and more people started asking to join me. Two to three a week and then four to five a week, and then it was one person EVERY DAY.

What was happening was, I was breaking and I was rebuilding their beliefs about what it took to be successful in MLM. It was changing the way they were looking at it.

I didn't have to close them. They were closing me on why I should accept them. It changed everything.

If you’ve ever heard of Simon Chan, he’s doing the exact same thing. He puts content out, people start to see him as an authority.

Start putting things out there or crowd create little pieces of content that attract people to you. Get people to you who are going to be self-selected.

THE MLM PRODUCT END GAME

Let's say I spend 30 minutes pitching somebody on my MLM. That time is lost forever. That's why I don't like doing it.

I'm not saying not to, but I don't.

That time is lost to me forever. Instead, I could spend 30 minutes recording an episode, or making a blog post, or putting content out there. That's there for the rest of my life, and my kids lifes.

I put little call to action things on the bottom, "Hey go over here and get your free XYZ." BAM. They're on my list.

Some people reach out and I'm like "Hey, if you want you can apply to join my down-line and we'll see if you're a good fit. See if I'm a good fit for you, if you're a good fit for me. If so we've got this sweet offer that no other MLM has got." That's how they tie together.

When you add in something like a paid prospecting funnel, now you're getting cash to prospect. You don't take profit from it. Go and I dump that right back into ads to increase your speed.

Money is the speed. I can talk to more people than everyone in my up-line and down-line, and eventually, everyone in the entire MLM as a whole.

They're not going to do things like ads. They're not. I don't drive ads for the MLM, that's not kosher on Facebook. I drive ads for the paid prospecting products. I can do that, it's my own thing.

That gets them in the world. Slowly, they start to warm up to me and they're like "Who's this kid?"

I'm teaching you guys to do the exact same thing!

TARGETED SELLING PRODUCTS ON THE INTERNET

For me, my target audience is current people in MLM that are unhappy and looking to switch. You could choose somebody else, though.

I don't want people to come in and ask dumb questions like "Is this a pyramid scheme?"

I target people who are in MLM's that are unhappy because their up-lines don't know how to teach them.

Not everyone has huge, existing lists to say "Join my MLM" and they're this instant success. A lot of big guys in MLM are like that. They had a huge following already, they go into an MLM, they get a massive list, they say "Hey I'm in this thing, first come, first served.” And they have instant success.

What do people do who don't have a huge list? What do all the people do who don't have massive leverage over an audience do? That's exactly who I cater to.

If your personal end goal is not to join my MLM, that's 100% totally fine. I don't care. Stay in yours.

My endgame with Secret MLM Hacks is to change the entire MLM industry. I'm here to rock the boat, and I'm here to disrupt the bellies. The belly-to-belly people who are afraid of technology. The old-school MLM-er's that say "Don't use the internet."

They're afraid of it because they don't know how to use it. They don't know how to use it in a way that it's still compliant. You don't have to disrupt Facebook, get banned and stuff like that.

THAT’S MY END-GAME.

I left Clickfunnels and my amazing, plushy job with Russell Brunson to disrupt MLM. Secret MLM Hacks is about you learning how to do it in your own MLM.

MLM PRODUCT FUNNELS

Let’s get one thing straight. Funnels aren't businesses. A funnel is not a business.

A funnel is a way to sell people. If you've ever captured money from anyone ever, I'm not saying even on the internet, I mean face-to face. That was a funnel.

A funnel is merely an offer and a sales message. I'm just taking that, and I'm putting it on the internet. That's it.

The massive growth comes, frankly, when someone actually ponies up the ability to just freaking publish.

  continue reading

131 episodes

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