Iconic Advantage


Manage episode 202693588 series 1253442
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Bill Horan talks with Soon Yu, author of ICONIC ADVANTAGE. Soon will discuss what he means by “iconic advantage," what the three qualities that make products and services iconic are, and what he means when he says, “Stinky cheese get mice.

124 episodes available. A new episode about every 7 days averaging 28 mins duration .