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#Growth 1: Choosing the Metric that Matters, Pirate Metrics & Mapping Your Funnel

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Manage episode 222667152 series 2315317
Content provided by Seeking Wisdom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Seeking Wisdom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to #Growth, a brand new podcast from Seeking Wisdom hosted by Matt Bilotti, Senior Product Manager on Drift's Growth team. On our first episode, Matt digs into choosing the metric that matters. Plus, Pirate Metrics, mapping out your funnel and more.
In this season you can expect to learn how to run growth experiments, get exclusive interviews from growth leaders and everything else you need to run a successful growth team.
Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @MattBilotti, @drift and @seekingwisdomio.
In this episode:
0:13 – Introduction to Matt, the host of #Growth0:44 – What is #Growth?1:13 – Choosing the lever that matters1:46 – An example: Facebook2:29 – Start with AAARRR (pirate metrics) 3:39 – A caveat for startups4:03 – Map out your funnel and locate drop-offs4:58 – Get the low-hanging fruit 5:29 – Go deep on one thing6:09 – Should you start at the top or bottom of the funnel?6:43 – Pick something, run with it, and try to move the lever.6:56 – A warning to the listener who’s new to this7:24 – Getting the right anchor point7:48 – Having right expectations
  continue reading

214 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on April 29, 2020 07:07 (4y ago). Last successful fetch was on March 10, 2020 15:34 (4y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 222667152 series 2315317
Content provided by Seeking Wisdom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Seeking Wisdom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to #Growth, a brand new podcast from Seeking Wisdom hosted by Matt Bilotti, Senior Product Manager on Drift's Growth team. On our first episode, Matt digs into choosing the metric that matters. Plus, Pirate Metrics, mapping out your funnel and more.
In this season you can expect to learn how to run growth experiments, get exclusive interviews from growth leaders and everything else you need to run a successful growth team.
Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @MattBilotti, @drift and @seekingwisdomio.
In this episode:
0:13 – Introduction to Matt, the host of #Growth0:44 – What is #Growth?1:13 – Choosing the lever that matters1:46 – An example: Facebook2:29 – Start with AAARRR (pirate metrics) 3:39 – A caveat for startups4:03 – Map out your funnel and locate drop-offs4:58 – Get the low-hanging fruit 5:29 – Go deep on one thing6:09 – Should you start at the top or bottom of the funnel?6:43 – Pick something, run with it, and try to move the lever.6:56 – A warning to the listener who’s new to this7:24 – Getting the right anchor point7:48 – Having right expectations
  continue reading

214 episodes

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