Convert more of your marketing campaign leads with this strategy

Sell Like You

If you're running a Marketing Campaign without a Sales conversion strategy there is a chance you're leaving opportunities out there and not making the ROI possible.
So many marketers and campaign managers find clients drop off and cancel their services due to lack of conversion.
Not every lead is going to be perfect but without a strategy for approaching, engaging and supporting your NEW leads you’re not giving yourself enough of a chance.
When you’re preparing a marketing, lead generation or outbound sales campaign you should be thinking about:

• What is the first communication touch point
• When you will you initiate that touch point
• And what is the value you are offering up front (before they have engaged or considered parting with cash)
• The funnel to get them to a meeting / on a call / purchasing your offer
• Nurture sequence if your offer isn’t right for them right now

"Ryan Tuckwood said that “people don’t always buy the best solution, but instead; buy from those that are front of mind” and I agree with this.

Stay current, share relevant content and add value along the way (without being annoying), when someone drops the ball or their needs are elevated they will think of you"

Want to know what should be included in your marketing campaign, the difference between marketing campaign Vs sales as well as your marketing strategy and sales strategy; this episode is for you!
Build better connections, why not start HERE: https://www.linkedin.com/in/harriet-mellor/
For FREE resources and more valuable content you can sign up to my monthly industry insights HERE: https://www.yoursalesco.com/contact
Join me on the 8th September for a LIVE LinkedIn Masterclass for ICT and Cyber professionals where I will cover lead generation and LinkedIn, as well as answer your questions live!
Find out more HERE: https://www.linkedin.com/video/event/urn:li:ugcPost:6970210977665474561/