How to Get Your Money, with Sharon Toerek

Sell With Authority

I am thrilled to welcome our guest expert, Sharon Toerek, back to this episode of Sell With Authority. It’s her fourth time appearing on the show with us, but for those who are meeting her for the first time, she’s the Founder of Toerek Law and the host of the podcast “The Innovative Agency”.

Sharon is also Predictive’s wicked smart intellectual property attorney and has reviewed and advised us with our client agreements and created our buy-sell and partnership agreements.

She has been helping professionals in the advertising, marketing, and creative services industries protect and monetize their intellectual capital, and manage the legal implications of their marketing and advertising work.

Many of us have faced the dilemma of wanting to have certain crucial conversations with our clients — but not knowing how to approach them without causing friction or damage to the relationship.

On this episode, Sharon and I focus our discussion on how to ensure you get paid by having the right conversations with your clients at the right times. And — we discuss how to start relationships with clients on the right foot from the very beginning.

Ensure that you and your agency get paid for your hard work.

Sharon’s expertise provides the tools and confidence to have these essential conversations with your clients.

A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here.

What you will learn in this episode:

• Smart ways to set up payment terms with clients so we’re aligned right from the start
• Crucial elements of an effective payment agreement
• Strategies for setting assertive negotiation tones with clients to establish professionalism and confidence
• Steps to address payment delays
• Pros and cons of different payment structures
• How to attend Sharon’s next virtual free Q&A session

Resources:

• Website: legalandcreative.com
• LinkedIn: https://www.linkedin.com/in/sharontoerek/
• Twitter: https://twitter.com/SharonToerek
• The Innovative Agency Podcast
• Get Your Money – Legal Strategies that Get Agencies Paid Q&A
• Episode 52 of Sell With Authority: How to Protect Intellectual Property, with Sharon Toerek
• Episode 59 of Sell With Authority: AI Copyright Law, with Sharon Toerek
• Episode 99 of Sell With Authority: Building Profitable Agency-to-Agency Alliances, with Sharon Toerek

Additional Resources:

• Website: www.predictiveroi.com
• Visit our newly expanded Resource Library
• Join us in our free How to Fill Your Sales Pipeline Facebook Group