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Are You An Explainer Or A Persuader: How To Tell Disruptive Stories with Doug Stevenson

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When? This feed was archived on March 11, 2020 22:08 (4y ago). Last successful fetch was on January 13, 2020 20:18 (4+ y ago)

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Content provided by Mark S A Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark S A Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Storytelling is the fastest way to engage attention and implement change. It works in a very powerful way with the brain of the listener to engage attention. It activates all of the senses. It is logical and linear, but it is also creative and nonlinear. Doug Stevenson, founder and president of Story Theater International, a speaking, training and consulting company based in Tucson, Arizona, found over the years with all of his clients that they all have one challenge in common – too much content, too much data, too much information, but not enough emotional connection. Doug shares how you can tell disruptive stories to engage attention. He also talks about the phrase that pays, and outlines the nine steps of story structure.

  continue reading

94 episodes

Artwork
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Archived series ("Inactive feed" status)

When? This feed was archived on March 11, 2020 22:08 (4y ago). Last successful fetch was on January 13, 2020 20:18 (4+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 226594576 series 2439889
Content provided by Mark S A Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark S A Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Storytelling is the fastest way to engage attention and implement change. It works in a very powerful way with the brain of the listener to engage attention. It activates all of the senses. It is logical and linear, but it is also creative and nonlinear. Doug Stevenson, founder and president of Story Theater International, a speaking, training and consulting company based in Tucson, Arizona, found over the years with all of his clients that they all have one challenge in common – too much content, too much data, too much information, but not enough emotional connection. Doug shares how you can tell disruptive stories to engage attention. He also talks about the phrase that pays, and outlines the nine steps of story structure.

  continue reading

94 episodes

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