194: "Niching Down" In Private Practice And Marketing Mistakes That Some Clinicians Make

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Manage episode 234249210 series 165679
By Melvin Varghese, PhD and Melvin Varghese. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

The concept of “niching down” in your private practice is one we frequently discuss on STC. With that discussion come the questions about being specific enough---or maybe too specific. Is there such a thing? Today’s conversation is with someone who has wisdom to share from her own practice journey, which includes building a practice focused on treating self-harm in teens.

Bess Child, LICSW, practices in Northborough, Massachusetts. She shares what she has learned on her journey to private practice and how she decided to work with teens who struggle with self-harm. We also discuss the marketing mistakes that some clinicians make, where she focuses her energy in terms of referrals, and how she employs out-of-the-box thinking to market her services.

You can read the full show notes at: Session194

225 episodes