221: The Power Of Sub-niching Within A Niche And Lessons Learned From It with Curt Widhalm


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By Melvin Varghese, PhD and Melvin Varghese. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Welcome to the first episode of 2020! It’s been nice to have some extra time for rest and family time around the holidays, but now I’m ready to get going again with wonderful guests and helpful episodes as we step into a new year.

Curt Widhalm, LMFT, is a friend based in Los Angeles. He works with high-achieving teens in his practice. I wanted Curt to share how he chose this niche and what he’s learned along the way. It’s also cool that Curt is a marathon runner who ran competitively in high school and now works as a trainer with US Track & Field. In this conversation with Curt, we talk about the power of sub-niching within a niche, lessons learned by Curt along the way, and how he discusses his $225/hr fees with parents.


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