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6: How to Sell Senior Living Communities to the Modern Customer w/ Shamim Wu
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Those of us in the senior living industry (or any other) are selling to a very savvy audience. As people are sold to by increasingly sophisticated companies in every area of life, we have to match that sophistication.
Today’s guest is a great person to tell us how to do that. Shamim Wu is President and COO at Silverado, and in this episode, she expertly fields some tough questions from me—about executing a sales process, getting employees to buy in to your vision, and more.
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