#683: PPC Campaigns Scaling Technique Episode 2

SEO Podcast | SEO.co Search Engine Optimization Podcast

Scaling your AdWords campaigns is something that many businesses struggle with – they only have so much time to spend on AdWords per day, and the last thing they want to do is spend the majority of their time searching through reports on how their campaigns are doing. Creating a handful of campaigns can be manageable, but at some point, if you expect to grow your business online increasing the number of ad groups, keywords, and URLs will present a challenge.

The Scale technique involves adding new keywords or ad groups over time and then monitoring the performance of your campaigns. As you add new keywords, be sure to monitor how performance changes. For example, if you do not see a change in cost-per-conversion when adding keywords, it's likely that you won't see a change even when adding more targeted ads to this group.

Whether you have an established niche targeting account or a new campaign, the methodology can be applied to scale quickly and efficiently. Inside this guide, you will find tips on how to build high-quality landing page copy, identify bottlenecks and weak conversions in your funnel, use the keyword planner effectively, rewrite broad match keywords, make small adjustments to your ads to absorb seasonal trends, optimize conversion tracking parameters on your landing pages, etc. This guide will show you one way to scale quickly, effectively, and efficiently.

More info about PPC campaigns scaling technique. :

https://ppc.co/scale-ppc/

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