#705: How to Build a Content Strategy for SEO Episode 1

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By Timothy Carter. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In order to win in content marketing, your content strategy should include at least two easy steps. The tactics you use to promote and nurture your published content have just as big of an impact on your overall results as the quality of your content does in the first place. The Fortune is in the Follow-up. If you don't get your content in front of the right people, it won't matter. There are many benefits to promoting and nurturing your material. They include increased visibility, increased traffic, and links to the page where that content resides. Promoting your content isn't just about drawing more attention to your content strategy specifically.

Content marketing is inextricably linked to many other marketing strategies, including S.E.O and social media. Strategically promoting your content can help you complement and improve your performance in these other campaigns. As you develop a reputation for providing great content, you'll earn more subscribers. As your subscriber base grows, your promotion potential grows alongside it. Influencer marketing is a way of harnessing the existing influence power of other authorities. Paid advertising is one of the more direct ways to promote your content.

There are a few things you need to ensure before you start promoting your content. Think of promotion as igniting a spark; you need kindling to turn it into a fire. Picking the right content and making it easy for it to spread are two key elements. If you're running news-style topics, you'll need to make sure all your promotional efforts are concentrated while the topic itself is still relevant. You might also have seasonal content that is only relevant during a certain part of the year. Make sure your content loads properly on different devices and browsers. Every post should have clear, prominent share buttons that users can click to share your material.

More info about how to build a kickass content strategy for SEO:

https://seo.co/content-marketing/content-strategy/

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750 episodes