SYSK Choice: The Importance of Consequential Strangers & The Disruption of the Ad Biz

Something You Should Know

Getting kids to eat their vegetables can be frustrating for parents. However there are some techniques that can help sway your kids to at least try to eat some vegetables. This episode begins with a couple of really easy ones. https://psychcentral.com/news/2020/02/21/when-both-parents-eat-veggies-kids-more-likely-to-follow-their-example/154381.html

You likely don’t give a lot of thought to how important strangers are to you because, well, they are strangers. However, certain strangers can play a far more important and seemingly mysterious role in your personal and professional success. Melinda Blau, author of the book Consequential Strangers (https://amzn.to/2NdVWKv) joins me to discuss this.

Do you or someone in your circle get motion sickness? Ever wonder why that is and the best cure for it? I’ll discuss some interesting findings from a leading researcher on motion sickness that can offer some real relief. http://www.webmd.com/a-to-z-guides/features/how-to-beat-motion-sickness?page=2

How many ad messages do you think you are exposed to every day? The number will astound you. Journalist Ken Auletta, author of the book, Frenemies: The Epic Disruption of the Ad Business (https://amzn.to/2tL09x8) joins me to explain why the advertising business is in turmoil and the rather serious consequences it can have on you as a consumer.

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