SYSK Choice: The Power of Word-of-Mouth Marketing & Why Dogs Love Us


Manage episode 308098729 series 1321194
By Mike Carruthers / OmniCastMedia / Westwood One Podcast Network / and Mike Carruthers / OmniCast Media / Cumulus Podcast Network. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Want to know if someone you like is truly compatible with you? Check out their taste in music. This episode begins with an interesting look at how your taste in music can have a big impact on who you are attracted to and who may be attracted to you. Turns out you can tell a lot about someone by the tunes they listen to.

I often urge you to tell other people about this podcast because word-of-mouth marketing is considered to be one of the most effective and powerful methods to spread the word about an idea, or product or - yes a podcast. So who starts word of mouth marketing about something and what causes it to spread? Ted Wright, CEO of a marketing firm called Fizz and author of the book Fizz ( is an expert on this subject. Listen as he joins me to explain how word-of-mouth marketing works and how you can make it work for your ideas or business.

How clean is the air in your home? Probably not as clean as you think and probably not as clean as it could be. Listen to hear how you can easily make your indoor air a lot healthier. (Source: Jeff May, author of “My House Is Killing Me!” (

For centuries, dogs and people have gotten along pretty well. Why is that? Canine researcher Dr. Clive Wynne, founding director of the Canine Science Callaboratory at Arizona State University and author of the book Dog Is Love: Why and How Your Dog Loves You ( joins me to explain our amazing bond we have with dogs how to make it even stronger.


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