How Holiday World Uses Social to Delight Roller Coaster Fans

53:10
 
Share
 

Manage episode 219737752 series 1447297
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Paula Werne, Director of Communications at Holiday World and Splashin’ Safari, joins the Social Pros Podcast to discuss the importance of responding to customers through social.

Special thanks to our sponsors:

In This Episode

  • How Holiday World created a talk trigger with free sodas
  • How to use Facebook to give real time updates
  • How to find user generated content
  • How to manage year-round social for a seasonal product
  • Why any avenue for marketing can become a channel for customer service
  • Why responding to customers is a critical aspect of social

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

277 episodes available. A new episode about every 7 days averaging 44 mins duration .