How Holiday World Uses Social to Delight Roller Coaster Fans


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Paula Werne, Director of Communications at Holiday World and Splashin’ Safari, joins the Social Pros Podcast to discuss the importance of responding to customers through social.

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In This Episode

  • How Holiday World created a talk trigger with free sodas
  • How to use Facebook to give real time updates
  • How to find user generated content
  • How to manage year-round social for a seasonal product
  • Why any avenue for marketing can become a channel for customer service
  • Why responding to customers is a critical aspect of social


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