How Purple Became the Most Effective Advertiser on Facebook


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By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Alisa Gammon, Social Advertising Director at Purple, joins the Social Pros Podcast to discuss balancing creativity with targeting for successful social advertising.

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In This Episode

  • 05:46 - Why it takes risk to find success
  • 07:02 - How to balance creative content with targeting to maximize effectiveness
  • 10:53 - How Purple leverages content to stay fresh on potential customer’s minds
  • 15:07 - How Purple incorporates Pinterest into their social strategy
  • 22:53 - How to convert customers into evangelists


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