How to Activate Employees With a Show-and-Tell Social Media Strategy


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Eileen Burmeister, Communications Consultant at Arizona Public Service, joins the Social Pros Podcast to discuss empowering employees for photo storytelling in social.

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In This Episode

  • 05:04 - How APS uses Community Affairs Managers to engage with micro audiences on a regional level
  • 09:55 - How different teams can work together to effectively manage customer support
  • 12:05 - How APS enables employees to communicate with customers
  • 21:30 - How to balance employee and customer generated content for photo storytelling
  • 24:02 - Why a planned out editorial calendar should leave room for spontaneity


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