How to Use Authenticity to Become an Iconic Business


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Scott McKain, Founder and CEO of Distinction Institute, joins the Social Pros Podcast to discuss the connection between authenticity and being an iconic business.

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In This Episode

  • 03:18 - How to define an iconic business
  • 06:21 - How to measure your brand’s distinctiveness
  • 09:05 - Why you should stop selling
  • 15:11 - How to use social to achieve distinction
  • 24:31 - How to encourage consumers to talk about your business through social


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