Social Media Lessons from the Performance Marketing Revolution


Manage episode 221304526 series 1447297
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Robert Glazer, Founder and CEO of Acceleration Partners, joins the Social Pros Podcast to discuss performance marketing and how it fits into your social strategy.

Special thanks to our sponsors:

In This Episode

  • Why recruiting performance partners is a funnel just like sales
  • How performance marketing has changed in the last decade
  • Why influencers with smaller but more relevant audiences are far more valuable than a massive indifferent audience
  • Why Instagram has been so valuable for building a lifestyle following
  • Why you should commit to creating content consistently for future benefits
  • How to manage many performance partners successfully
  • How to develop a healthy employee culture


Visit for more insights from your favorite social media marketers.

281 episodes available. A new episode about every 7 days averaging 44 mins duration .